Case Study: Elevating Career Prospects with Get Started’s All-Inclusive Resume Builder

Project Overview: Get Started, an innovative EdTech company in Bangalore, India, developed a resume builder tool to empower students’ transition from learning to career readiness. This tool, integrated within the existing LMS, was designed as a unique feature to enhance user engagement and provide real-world value for students.

Objective:

• Enhance User Engagement: Introduce career-focused tools to encourage LMS interaction.
• Boost Platform Value: Add job-ready features to improve satisfaction and retention.
• Facilitate Career Progression: Help students bridge educational and career goals.

Challenges:

• Integration Complexity: Integrating the resume builder without disrupting user experience.
• User Adoption: Encouraging students to utilize the tool effectively.
• Market Differentiation: Differentiating from other resume builders in the market.

Solutions Implemented:

• Cross-Functional Collaboration: Worked with the co-founder and teams to align the resume builder with educational goals.
• Scalable Infrastructure: Used microservices architecture to ensure seamless LMS integration and scalability.
• Customizable ATS-Optimized Templates: Provided industry-specific, ATS-compatible templates.
• Guided User Journeys: Integrated step-by-step guidance within the tool to enhance user experience.
• Educational Workshops: Conducted workshops to introduce the resume builder and demonstrate effective usage.

Technology Stack: Angular for frontend, Node.js for backend API management, MongoDB for storing user profiles and resume data, and MixPanel & Google Analytics for tracking user engagement.

Impact and Outcomes: The resume builder enhanced Get Started’s platform value, boosted engagement, and bridged educational and career development. With ATS-compatible templates and targeted workshops, adoption increased, providing real-world value in a unified platform.